For Students

For Families

  • Tax strategies when paying for your student’s tuition and to maximize financial aid

  • Leveraging and Negotiating financial aid offers between colleges and to increase offers.




Committed to Higher Education

  • Which colleges offer the most aid

  • Scholarship strategies tailored to your individual family

  • How to start saving early

For Parents

College Zone

  • College Admission Strategies including applications, essays, interview coaching, etc.

  • Career Assessments which match majors and colleges



  • ​​Families that start planning for college early have the highest admittance rates and receive the highest financial aid packages  (middle school is not too early!)
  • Private colleges often have large endowment funds and are releasing these at the highest rate ever – which ones?
  • Scholarships are given out for many reasons other than high grades or Athletics - learn strategies.
  • It’s often times cheaper to go to a private university than a State or UC college.

 Kathleen Johnson